I design complex systems, with AI in the loop.
Senior UI/UX Designer & Design Lead. Over 25 years untangling knots and getting different stakeholders on the same page. Today I’m the only designer on an enterprise platform for an international client, in a team that builds its own AI design framework.
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Recent work with AI
Updated
I’ve been at Venturus since 2020, on projects for international clients under NDA. These cases come from my current project. To respect the NDA, I moved them into a fictional business, so the real screens and most details stay private.
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UI Inspector
A style inspector I built for our prototypes. Every tweak becomes a prompt. I use it all the time for fine adjustments: it’s faster and more precise than describing them to the AI, and it spends fewer tokens. Our front-end developer uses it too, and so does the rest of the design team.
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Scoped admin rights on a many-role platform
Each region runs its own stores, budgets and people, and the screen always says why something is off-limits. The developer spec went out with no open items left.
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From my project to the whole design team
A page tracer and a hand-off assistant I built for my own project, reworked so any designer can use them. The hand-off assistant brings walkthroughs you can click, flows and rules drawn as pictures, and a board for every question.
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Making a hidden filter visible in a table wider than any screen
In an audit review, the period filter quietly hid the checklists still waiting for approval. A Pending column, a named period and a default filter that actually works brought them back.
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How I design with AI
Over 25 years of design taught me what not to skip. AI keeps research, decisions, prototype and hand-off in sync. The core doesn’t change. The tools get better every week.
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Gather
Every request, from every source. Tickets, specs, Slack threads, and meetings with the client (and users, when we have access) to understand the scope. Then I take my first reading to the dev leads, with flows and rough sketches, and we check it together and list what’s still open.
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Map
What we know, what we assume, what we still need to ask. I start a CSD matrix (certainties, suppositions, doubts) inside our in-house AI design framework and fill it in at those meetings, next to a decision log and a design log.
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Validate
Checked with people before anyone builds it. I take the matrix to the team and the client, in meetings, interviews or on Slack. Cards move as the answers come in.
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Prototype
It looks and behaves like the product. High fidelity, interactive, and built from components I rebuilt from the live app. It follows the application’s rules, not only the feature’s. It’s published at a private address, so teams test it remotely and send feedback before development starts, not as rework. When we have access, users try it too.
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Resolve
Questions answered where the problem is. An AI assistant turns open points into questions and places them in the prototype, pinned to the button or field they’re about. I run the meetings from those pins, write the answers right there, and my feature-tracking assistant carries them into the prototype and every document.
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Hand off
Documents that live with the prototype. They regenerate as decisions land, and every flow in them opens the prototype at that exact step. Engineering turns them into user stories, test cases and plans.
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Follow up
The work doesn’t stop at hand-off. I answer the team’s questions, review the UI as it gets built and open tickets when needed. At the end, I update the app’s Help pages with AI and review every change. Then they feed the application’s knowledge base for the next feature.
One place, no loose ends
Research, decisions, prototype and hand-off live together. Change one, and the rest follows.
A design system from the real product
More than 30 components rebuilt from the live app. Every prototype looks like the product, and they all stay consistent.
AI assistants I built
They track each feature, bring the application’s rules into every prototype and keep them current, write the hand-off, draft prototypes from live pages and edit styles, all inside the framework our team builds.
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About
I’m a Senior UI/UX Designer and Design Lead at Venturus (opens in a new tab), where I’ve worked on projects of very different scopes. Today I’m the only designer on an enterprise platform for an international client. It’s a generalist role, from research to interface to hand-off, and I rebuilt my process around AI to handle it.
Venturus is a technology, research, development and innovation centre in Campinas that builds custom solutions for its clients. I live in Bragança Paulista and work fully remote.
I take projects and features from discovery to developer hand-off and lead design meetings with the client in English. On the current project, my main contact on their side is the PO. I also run demos for users and keep stakeholders aligned across time zones. On earlier projects, I ran remote usability tests, workshops and interviews. I’m also the peer leader for four designers: I support them on their projects and on personal matters, and I’m their bridge to our UX manager.
Before that came nineteen years of web design. I started as a web designer at TheMediaGroup in 2000, became its art and creative director, and kept building sites freelance on the side. In 2020 I moved into UX: a postgraduate diploma, a startup and, three months later, an invitation to join Venturus as a Senior UI/UX Designer. I worked on enterprise projects for international clients, the classic way at first.
Day to day, I use Miro for discovery and shared docs for text. Everything else happens in our in-house AI design framework, with VS Code, Claude Code, and the AI assistants and design system our team builds.
Experience
- 2020–nowSenior UI/UX Designer & Design LeadVenturus · international clients (NDA)
- 2020UI/UX designerGras Tech, a startup · research, personas, task flows
- 2006–2019Art and creative directorTheMediaGroup · freelance web development alongside
- 2000–2006Web designerTheMediaGroup
- 1999Sound engineering internA jingle studio. Where I learned that craft is technical.
Download CV (PDF) (opens in a new tab)
Education
- Postgraduate diploma in UX Design and Learning ExperienceIDI, Instituto de Desenho Instrucional · 2020
- Degree in Advertising and MarketingESPM, Escola Superior de Propaganda e Marketing · 2000
- EnglishAspect School, Los Angeles · 1999
Selected certificates
- Liderança em DesignVictor Zanini · 2026
- Design for Thought and EmotionInteraction Design Foundation · 2025
- Open InnovationCubo Itaú · 2025
- Journey MappingInteraction Design Foundation · 2025
- AI for DesignersInteraction Design Foundation · 2025
- Design for the 21st Century, with Don NormanInteraction Design Foundation · 2023
- Membership certificateInteraction Design Foundation · 2023
- UX Metrics ConferenceMergo · 2022
- 3rd UX Design Seminar: design systems, DesignOps, culture and leadershipUXCO · 2022
- UX and Data Design bootcampUX4BI · 2021
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Visual
Before product design, thirteen years of art direction.
A few pieces from that shelf.
